“People in the asset management space are time compressed, so writing an overly-lengthy cover letter can actually disqualify you,” says Reshma Ketkar, director and head of the long-only investment professionals recruiting practice at Glocap Search. Keep it shortĪlways remember, your cover letter is most likely going to be read by a busy person with a very short attention span. You can even include a short anecdote to give the hiring manager or recruiter a feel for who you are as a person. If you read about a job or a firm and something resonates with you personally, share that. “Each firm has a vibe or a personality, so if you write a cover letter without anything cool or funny, people reading it don’t really know if you’re a robot or a human, and it doesn’t stand out,” Havener says. You don’t want to be unprofessional, but show some personality and don’t write a boring cover letter. You can imagine that reading one after the other gets old pretty quickly. If you put yourself in the shoes of the person who’s receiving the cover letter, assume they’re getting a lot of them. Show some personalityĪ cover letter is asset management professionals’ best chance to give decision-makers colour about who they are and how they are going to help the hiring firm. Tell a story about yourself and how you can help the firm that's recruiting. In asset management, in many cases it’s mostly about your numbers, but candidates’ command of the English language is important too, regardless of which role you’re applying for. “I have a problem, and if you can tell me how you can help me solve it, that’s a very good cover letter,” says Havener. It's pretty simple: People want to hire and work with problem-solvers. “People know that this is what you’re sending out to every single job you’re applying to. How many resumes and cover letters do you think they’re getting?Ī cookie-cutter cover letter may cause hiring managers to assume that this job wasn’t even important enough for you to take the time to write a personalized note. “If you send a template-based cover letter email, it feels like a template,” says Stacy Havener, CEO of Havener Capital Partners. Feel free to use a template as a checklist to make sure you aren't missing a key element, but don't be afraid to freshen up the format and make it your own. Why? Because cover letters written using a template feel stale and impersonal. Here are the mistakes that asset management professionals should avoid when crafting a cover letter, as well as tips for success. One slip-up – or submitting a clean yet bland cover letter that makes hiring managers say "meh" – could cost you a chance at landing an interview. However, together with your resume, cover letters create a hiring manager's first impression of a candidate, so it needs to be as close to perfect as possible. People often give a short shrift to cover letters, or they spend time writing one and don't update it, and asset management professionals are no exception.
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